Design an exhibition poster to serve as the key visual for the solo show »Sylvie Fleury. My Life on the Road.« at Museum Villa Stuck in Munich, which provided an overview of Fleury’s work over the past 25 years.
We wanted to find a motif that reflected the diversity in Fleury’s work. This is why we brought the concept of the hot rod from the street into the museum, and incorporated color to create a feminist statement.
We used the color interpretation of Fleury’s hot rod flames and their transplantation into the museum as a main motif when designing the exhibition communication. Fleury’s art and the exhibition title make direct reference to traditional hot rod flames as seen in the American tuning scene.