The challenge was to communicate the Adnams sustainable beverages. We found that it’s hard to know if alcohol brands are sustainable or not since they’re not really providing you with any concrete information. They’re mostly just talking about what grapes the wine is or what city the brewery is from.
With this campaign, Adnams giving their audience the information that they want and need, but they are also giving them a tool to find tasty and sustainable options for their drinkers.
The work has been awarded in several student competitions.