The assignment was to create a striking corporate responsibility report following the release of the client’s news-shattering discovery of the COVID-19 cocktail (which was mentioned on SNL’s Weekend Update). The report is designed to highlight their commitment to improving the lives of patients with serious diseases, to fostering their culture of integrity and to building sustainable communities.
Using a contrast palette to distinguish each of the three chapters as well as a jump link menu, we established an efficient navigation system. By splicing juxtaposed imagery throughout the report, reflecting the multifaceted capabilities of Regeneron innovating science and in improving communities.
The responsibility report was launched in tandem with the annual report as a complete package for shareholders and was very well received by all stakeholders.