Nissan North America was launching a line of colorful accessories for the quirky Nissan JUKE. The assignment was to create showroom materials that would pique the interest of consumers.
We landed on the idea of a lenticular. We thought this was a clever way to show off multiple colored accessories in a single dynamic poster. In the digital world we live in, it's also fun to be reminded of the unexpected impact of print.
Both clients and dealers were extremely happy with the results.