Create a logo for branding consulting firm whose name is Aurora Branding. In Portuguese Aurora means sunrise or dawn. It is the moment when the sun appears on the horizon in the east direction.

As a branding consultancy, the work of Aurora is to make the brand "born" or even "reborn" under a new direction and purpose. The use of the letter O in magenta on a dark background means that this is new moment starting in the lives of Aurora's clients.

The message to customers and prospects is very clear, reducing the need for further explanation about the positioning of Aurora.