A New York destination unlike any other, the Rainbow Room is the jewel in the crown of Rockefeller Center, the Art Deco masterpiece at the heart of midtown Manhattan. Located on the 65th floor of 30 Rock, the dining and entertainment space is in a glittering landmarked room with breathtaking 360-degree views of the New York skyline and beyond. An elegant new identity for the Rainbow Room has been created that celebrates and pays tribute to its extraordinary style and spectacular vistas.
The relationship of the Rainbow Room’s graphic program to Rockefeller Center’s iconic architecture and signature typography was carefully considered. The room, the views and the city below are grand, panoramic and timeless – so it was inevitable that they are echoed in the identity. Created with rich, bespoke materials that complement the grandeur of the room, the elements of the identity include building graphics, menus, dining room accessories, packaging, advertising, and the Rainbow Room website.