The assignment was to re-design the package for Kusina Filipino Kitchen so it would appear more friendly, familiar and delicious to those who want to travel with their tastebuds: millennials, moms and adventurous eaters.

This “homemade” essence was conveyed through a textured woven background and key flavor ingredients, featured in wooden spoons. Each package also includes a brief history of how Filipino flavors of spicy, sweet and sour came to be.

While these gourmet and authentic Filipino meals are not yet familiar, translating the Client’s requests to amp up friendliness, familiarity and deliciousness into a tangible design was successful with effective juxtaposition of the Kusina voice throughout the copy to photography illustrating how Filipino food is such an attractive, tasty cuisine.