To me the idea seemed pretty obvious, which is why I was surprised when I tried to see if it had already been done. I explored many shapes that fishing hooks come in, but in the end I wanted the logo to hold a more organic shape, as though the worm was shaping the hook instead of bending and contorting it.
Results
The outcome is a combination of both shapes, a organic writhing worm and a classic fishing hook. Both forms are apparent and the message comes across quickly.
