The household cleaning market is experiencing 6% year on year growth and this is being driven by innovative and added value products. Our brief was to refresh the Asda range and capitalise on the Nation’s obsession with clean.

The functional design is complemented by fresh and vibrant colours which deliver added value and credibility, contending the historical domination of the big brands in this highly competitive sector. The results? Fantastic shelf standout and real customer engagement.

This has been the biggest relaunch in Asda Cleaning and Kitchen.