With more and more digital outdoor opportunities, McDonald's has been pushing hard to come up with inventive ways to leverage the digital technology.
Throughout the summer, Texans can become weather-obsessed – namely due to the outrageous, triple-digit highs; therefore, you'll see a lot of live temperatures featured on outdoor boards. What you don't see are live temperatures tied into the actual creative.
By pulling in the temperature in real time, we created some engaging boards to remind viewers that there's a simple way to cool down this summer. Whether 75 degrees in the morning or 105 in the late-afternoon, there are always a ton of reasons to refresh yourself.