The assignment was to create a physical invitation that set the mood for its event while emphasizing the user experience of opening it. The event was 'Taking Flight', a launch party and fundraiser for Pegasus Contemporary Ballet, a new dance company in Dallas, Texas.
The invitation is composed of three long cards that come together to form a full image of a ballet dancer with large red feathered wings to represent the act of beginning to take flight, as well as the iconic red pegasus in Dallas that the company is named after. The cards are bound together under specialty transparent paper with black ribbon, tied to mimic the style of ballet shoe ribbons. A red feather is placed under the ribbon as a keepsake and a reference to the invitation image, and a red envelope and a sticker with the company's logo encloses everything together.