After losing her father-in-law in 2016, Vanessa Laughlin became keenly aware of the difficulty it is to get their affairs in order while bearing the emotional weight of grieving a loved one.
As she reflected on that time, she created Banister Advisors to help others going through the same thing and reached out to create a letterhead system that conveyed her brands values of professional, credible, respectful and supportive.
Knowing that clients would be experiencing signs of grief and/or anxiety while enquiring about Banister Advisor's services, a soft blue color palette with hints of yellow was selected to be professional with a hint of hope that there's a light at the end of the tunnel. Goldenbook & Mr. Eaves were chosen as the brand fonts because they have a soft fluidity while conveying a timeless elegance.
Banister Advisors has received many testimonials from clients expressing their gratitude for the professionalism of materials and compassionate service they've received.