Profound Talent is a successful recruitment agency located in Edmonton Canada. The client wanted to branch out into the west coast into Vancouver. They desperately needed a brand refresh to introduce themselves into a cosmopolitan market.

The client existing brand worked in a smaller market but venturing into Vancouver, her brand needed a facelift. It starts with the logo and we wanted to create a design that would be engaging in the Vancouver market yet not alienating to her existing clients.

The client was ecstatic with the end result as the new logo told a bigger story about her and her business. It's visually dynamic and unique and the client couldn't be more excited with the new direction.