I was presented with the challenge of thinking creatively to produce a visual solution campaign for an automobile company. I worked independently as both the art director and copywriter for Jeep, narrowing in on their blind spot monitoring feature. Jeep's blind spot monitoring feature alerts drivers when a car is in one's blind spot, allowing the driver to comfortably drive and switch lanes with ease.

Through researching user comments and talking to my peers, I uncovered the insight that drivers more often than not mistakingly attempt to switch lanes without realizing a car is in their blind spot. This act is then followed with a quick swerve back into their own lane. With Jeep's blind spot monitoring technology, I needed to express the car's ability to address and rid their fears. To illuminate the idea that Jeep is able to alert when cars are in one's blind spot, I began to think about more engaging and tense blind spots. This led me to the scariest of blind spots: a wild animal trailing you. My ad campaign compares these outdoor blind spots in nature to one’s car's blind spots, drawing a parallel to Jeep and the fact that Jeep can and will alert you for when cars are in your blind spot.

The campaign allows the viewer to draw connections between two separate entities: blind spots in nature and blind spots in cars. Yet, by leaving room for the viewer to think about the abstract concept allows the viewer to draw the similarities. Blind spots are present, and cause that ping of nervousness driver's feel when they miss a car in their blind spot. The ad assures the viewer that Jeep can cater to your needs. Drivers can count on Jeep to alert them when a car is in their blind spot, saving them from the need to swerve back into their own lane.