The assignment was to rebrand a local business in the city where our school is located. The logo needed to be more modern and clean, but also accessible and friendly to match the atmosphere of the storefront. The store of Blue Moon Optical is a small, family owned business in San Marcos, TX that offers personalized glasses selection and creation as well as repairs.

To make this logo clean and simple I used a light type face and a thin stroke. The mark itself is made to resemble a moon or circular shape overall by the curve of the type with a pair of glasses in the middle. The use of a moon for the second lens played into the idea of the blue moon, as a blue moon is the second full moon in a month. It also resembles a lens that is broken, which suggests the service of eyeglass repair that is available at this optical shop.

After choosing this logo to go forward with my assignment, it and its elements were utilized in all other aspects of the brand, including packaging and stationery. It was overall a successful rebrand and could be expanded even further in the future to accommodate growth of the brand.