Milwaukee Admirals Warm Up Winter Program

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Award: Gold

Design Firm: Traction Factory

Client: Milwaukee Fire Department

Designer: Brent Goral

Category: Print; Branding

Country: United States of America

                
                        Award
                        
                            Gold
                        
                        Design Firm
                        
                            Traction Factory
                        
                        Client
                        
                            Milwaukee Fire Department
                        
                        Designer
                        
                            Brent Goral
                        
                        Category
                        
                            Print
                        
                            Branding
                        
                        Country
                        
                            United States of America
                        
                        Title
                        
                            Milwaukee Admirals Warm Up Winter Program
                        
                        Senior Art Director 
                        
                            Brent Goral
                        
                        Production
                        
                            Ibro Gulamov
                        
                            Christopher Dick
                        
                        Print Producer
                        
                            Krista Dercola 
                        
                        Main Contributor
                        
                            Brent Goral 
                        
                        Executive Creative Director
                        
                            Peter Bell
                        
                        Account Services 
                        
                            Emily Moss
                        
                            Anne Graceffa
                        
                        Account Director
                        
                            Scott Bucher

Assignment

The Milwaukee Fire Department / Milwaukee Admirals Warm Up Partnership was conceived as a way to bring needed awareness and financial support to the MFD Warm Up Winter (WUW) initiative – a program that provides new winter coats to deserving school-age children in the Milwaukee Public School system.

Approach

The six-month program featured branded graphics on the MFD Zamboni that appeared (3x) during each of (38) home games during the regular season. Additionally, the Milwaukee Admirals appeared in one-of-a-kind jerseys (6x) during the season. Gameday-worn MFD jerseys and goalie masks were auctioned on the last night of the program with proceeds to WUW.

Results

Milwaukee Fire Department Warm Up Winter branding was seen by 220,000 Milwaukee Admirals fans during regular season and playoff home games. Value of the program, in cash and in-kind dollars, to the Warm Up Winter initiative was $40,000.