The Milwaukee Fire Department / Milwaukee Admirals Warm Up Partnership was conceived as a way to bring needed awareness and financial support to the MFD Warm Up Winter (WUW) initiative – a program that provides new winter coats to deserving school-age children in the Milwaukee Public School system.

The six-month program featured branded graphics on the MFD Zamboni that appeared (3x) during each of (38) home games during the regular season. Additionally, the Milwaukee Admirals appeared in one-of-a-kind jerseys (6x) during the season. Gameday-worn MFD jerseys and goalie masks were auctioned on the last night of the program with proceeds to WUW.

The six-month program featured branded graphics on the MFD Zamboni that appeared (3x) during each of (38) home games during the regular season. Additionally, the Milwaukee Admirals appeared in one-of-a-kind jerseys (6x) during the season. Gameday-worn MFD jerseys and goalie masks were auctioned on the last night of the program with proceeds to WUW.