Palm dates are an age-old consumable that are well established in Qatari culture but with no clear brand leaders in the local market. A local entrepreneur approached us to name, brand, package and design a retail space for his premium dates. The main product on offer is the prized Medjool dates, widely known to be the king of dates due to their large size and delightful taste. There are dozens of different fillings, including chocolate, cardamon, pistachio, and different types of nuts. The client set the challenge of not only appealing to the traditional client base of locals but to also target expatriates, who are more unfamiliar with the product.
Qinwan was born. The meaning of the name is taken from the Arabic term for the branch from where the palm dates grow. We developed a simple, yet memorable dual language logo and use illustrations for the brand language. The idea of using illustrations as the brand language gives us the freedom to alter the appearance of the packaging to appeal to the wide range of consumers and adapt to various events throughout the year.
Every Qinwan box tells a different story. Whether you are looking for a traditional box of dates or a fresh, trendy looking box, there is a Qinwan for you. Qinwans ethos of going above and beyond the expected, always paying close attention to their dates and to design.
The three boxes presented here are the souvenir editions and are perfect gifts from Qatar. They are sold at the duty-free retail shops at Qatar's Hamad International Airport. The client wanted to reflect scenes and images from the local culture in a vibrant and modern way.
Since its launch in 2016, Qinwan has successfully become the market leader for premium dates in Qatar. From its humble beginnings of a small stand in a local mall, its popularity grew rapidly and Qinwan now boasts 7 retail shops and kiosks, it supplies Medjool dates to Qatar Airways Business Class and many governmental and private businesses as well as being sold in Qatar's Hamad International Airport duty-free.
Qinwan is renowned for its professional service, outstanding products, and beautiful packaging. We have successfully bridged between cultures and made the product approachable and consumable to those who view it as an unfamiliar product. Qinwan has credited the successful 3 years and continuing partnership with The Creative Union, for the popularity of the product.
The three boxes presented are a huge success and continue to help Qinwan thrive.
The Creative Union
Salam Tower, Floor 11 Al Funduq Street West Bay, Doha 92440 QA