The logo features the Island’s unique inhabitants - the Jumby Bay Island sheep, not the predictable turtles and birds and dolphins that every island in the area has. The sheep were introduced in 1493 by Christopher Columbus on his historic journeys of exploration in the area. There they have lived and thrived ever since, wandering free across the acres of parkland in the centre of the underdeveloped island. Other islands of this premium value would have got rid of them years ago and developed the land, but the Jumby Bay owners nurture and protect them as part of their island heritage and conservation. They represent the natural, uncrowded, unspoilt and relaxed atmosphere of the island.