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The all-new Nissan Kicks is loaded with exciting leading-edge tech – including a first-in-class Bose personal audio system and customizable gauges. The challenge here is to tell the tech story in an exciting, bold way that connects with the young urban audience.
This concept connects dance and a bold visual style – seen through the eyes – and moves – of a Parkour dancer. The combination of cool technical illustrations, and thrilling live action punctuated by a powerful soundtrack brings a new vision of explaining tech features in a thrilling way.
This video is extremely versatile, and well-received, being used in a variety of outlets including website, dealership, Nissan CRM campaigns and social media.