Create a print campaign for the Maine Office of Tourism.
Visiting Maine is an emotional experience for many; it’s a multi-layered adventure that takes you to places expected and unexpected. It’s a journey that can be deeply personal, while at the same time allowing you to be open to wherever the day takes you. This feeling is admittedly difficult to capture in a one-dimensional medium like print. But utilizing a layered approach with headlines that employ a scripted, journal-style font, this campaign succeeds at setting a mood, building drama and being authentically Maine. It effectively captures the idea that Maine offers an experience made up of unique, intimate moments that set that state apart from other destinations. It is magical, mysterious, and undoubtedly one-of-a-kind.
First time visitation, along with repeat visitation for Maine has increased exponentially over the last five years, with the hospitality reporting increases across the board as well. Maine is quickly becoming a go to destination, and is shedding it’s “bucket list” status for so many people who are finally making the plan to visit.