• Camp Wisconsin is not a campaign promoting camping; it’s a platform we will use to tell our rich travel stories. And through this lens we can promote the emotional and fun feeling you get when you vacation in Wisconsin. • It will use some of the imagery of a traditional camp to emotionally draw in the audience, and then juxtapose that imagery with all the wonderful modern amenities our state has to offer. • It will be a chance to showcase our wonderful restaurants, music venues, art galleries and cultural happenings along with classic outdoor activities such as fishing, hiking, tubing, boating, etc. • It's a creative theme and device that will invite people to find their fun in Wisconsin. • A Camp Counselor will guide people on a variety of vacation experiences.
Overall message should keep in line with the WDT “Fun” theme which can be defined as: • Genuine – Real. Authentic. It’s our personality, and as a result, our heritage and culture • Down to Earth – Unpretentious. Welcoming. Casual. The ability to be more/express yourself. • Free – Uninhibited. Unconstrained. Open to possibilities. You can run around here. • Playful – Festive. Not too serious. Has a zest for life. Light hearted. • Spirited – Looking to have a good time. A little edgy. A little daring. Really proud. Adventurous. Close your eyes…and Go. • Quirky – Isn’t wacky or weird. Is character. Is ordinary with a twist. Colorful. It’s a unique perspective. Independent. Slightly offbeat.
207 East Michigan Street Milwaukee, Wisconsin 53202 US