BRIEF: In 2020, few industries were as affected by the pandemic as live events. In Japan, as in most countries, summer festivals are part of the culture with a loyal following. How could one of Japan’s most popular acts help other performers and the venues affected by the pandemic.
CHALLENGE: Music acts, comedians and performers as well as the physical venues and food vendors were left at home and without this much needed annual source of income. How could we bring them together in the same place if they can’t be anywhere? And more specifically, how to do so at a time when the mood of the whole nation was at its lowest.
SOLUTION: DJ Yatsui, the musical half of the famed duo Elec.Comic, brought everything online. With performances held simultaneously in multiple online channels—all at the same time. To announce the online festival and generate excitement when the country needed the most-- Gods that represent everything that is fun, joyful and magical-- were illustrated as being part of this once in a lifetime banquet of happiness.
An almighty reunion to help fight off the effects of the pandemic with the powers of music, dance and endless laughter. Thousands of fans helped crowdfund the festival. Thanks to the Gods and DJ Yatsui, for a few days in 2020, people united to celebrate the possibility of a better tomorrow.
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