BRIEF:
In 2020, few industries were as affected by the pandemic as live events.
In Japan, as in most countries, summer festivals are part of the culture with a loyal following.
How could one of Japan’s most popular acts help other performers and the venues affected by the pandemic.
CHALLENGE:
Music acts, comedians and performers as well as the physical venues and food vendors were left at home and without this much needed annual source of income. How could we bring them together in the same place if they can’t be anywhere?
And more specifically, how to do so at a time when the mood of the whole nation was at its lowest.
