Campaign and brochure photography for 19 Dutch, a luxury rental in the financial district of Manhattan.

Inspired by Dutch culture, we strove to evoke the concept of Gezelligheid, a Dutch word which, depending on context, can be translated as 'conviviality', 'coziness', 'fun'. It is often used to describe a social and relaxed situation.

This playful and charming image of a woman "walking" barefoot on air across the couch encapsulates Gezelligheid in a single frame.