The agency and Fulton wanted the viewer to feel the heat and intensity of the scene immediately but there were challenges. The shoot was scheduled during a very dry Summer, and fire bans were in affect everywhere. This made burning a real structure impossible. Stock photography of burning buildings from an intimate vantage point were also non-existent. The solution Fulton delivered relied on a combination of eight different structures and multiple captures of over 300 gallons of diesel fuel set ablaze by an accommodating fire department.