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The goal of the project was to develop a logo for Planthug a particular nursery that its mission is to rescue and protect hedgehogs.
I took a morphological approach of combining the profile of a hedgehog with a plant in a pot to symbolize the care given to these particular species while selling and caring for plants.
The logo is successful because it is simple, whimsical and with a double entendre about caring and providing refuge—the pot—to these little animals.