The second half of the year was a transitional time for TrueCar. We needed to be modest and look ahead. Additionally we started to evolve our branding. Therefore this annual report design used only 2 colors—our new lighter and brighter blue, and black—and was printed on uncoated stock. Our new design aesthetic is also heavily influenced by the International Typographic Style, so usage of large instances of Helvetica Neue and strict adherence to the grid is prominent in the annual report.
