Pivot Data Design consists of 3 areas—training lab, consulting, and workshops. The logo needs to allow for flexibility across those areas, while maintaining evident relationships.
Approach
The 2 arms of the V create a transparent overlay, implying movement around a pivot point at the baseline.
Results
Each of the 3 areas of the company are delineated with different hues. The 3 area hues are combined into the master logo as a unified identity.
