Assignment: To design a poster advertising an exhibit featuring student work from four disciplines. (Graphic Design, Illustration, Digital Media, and Photography)
Approach: The word "Together" for the exhibit title was used to emphasize working with one another and to build camaraderie amongst the students and faculty. Formal choices were made to abstractly relate to the campus's ‪Brutalist‬ architecture by Paul Rudolph.
Results: The exhibit and promotional materials were successful. Attendance and participation increased. Logotype also worked as promotion for the program as a whole and were applied to other collateral such as identity campaign, wearables, signage, etc.