It is a magazine ad for a pharmaceutical product of a made-up brand, Ayurskin. Ayurskin provides organic skincare products created based on ayurveda, which is the Indian traditional healthcare system. Sundara is an ayurvedic supplement made with organic and botanical ingredients. The goal is to show the aesthetic of the product to young women.
Approach
An Indian model represents the uniqueness of the brand identity. Flowers around her are metaphors for the Ayurskin’s focus on botanical solutions and the beauty of skin which will be brought as a result of use of the product. The Elegance of the brand is emphasized by a carefully chosen typeface and its relaxing placement.
