For their 2015 Annual Report, PepsiCo wanted to showcase their strategic thinking in how they are continuing to adapt – and thrive – in a changing environment.
Approach
Flexible, editorial-style layouts allowed us to encapsulate the many different aspects of PepsiCo’s business, from their iconic brands, to their sustainability efforts, to their product innovations and beyond.
Results
A report that captures the spirit of the brand and growth strategies in a compelling and fun way. The report has been a huge success at all levels of internal and external stakeholders.
