It’s estimated that the U.S. will face a total national deficit of 1 million RNs by 2030*
Health system growth, early retirements, and a year of providing care during a crisis have led to these staffing shortages. Hospitals across the country are facing a crisis: they need to hire good people, a lot of them…and fast.
Create a campaign that celebrates team members and boosts their morale. The campaign would focus on recruiting talent in high-need areas while also growing BayCare’s reputation
“BayCare Is The Only Top-Performing Large Health System In America That’s Also Ranked Best To Work.”
–FORTUNE/IBM Watson Health® Top Health Systems And FORTUNE 100 Best Companies To Work For®
Who better to tell the BayCare story than actual BayCare employees – everyone from RNs to food coordinators – to convey the comprehensive culture of the health system. This 360-degree, integrated marketing campaign promotes the pride BayCare workers share. What started out as a much-needed recruitment campaign to attract great people, has turned into a morale-boosting, reputation building sensation in the West Central Florida Region.