<Nongdowon Dairy Farm Branding> Nongdowon Dairy Farm established in 1952 is one of the oldest farms in Korea and it has been running as a traditional dairy farm since 1973. It is a healthy brand that produces and sells organic fresh products (milk, cheese, yogurt) based on Nongdowon’s long history and tradition.
Approach
The brand identity was designed as a logotype with a structure that can potentially remind the image of the fence and brindle cow and it tried to express sincerity and eco-friendliness of the brand by matching the cow and the letter of Nongnowon in the outline of rectangular boarder.
Results
It has grown as a global brand by expanding the brand into the 6th industry such as experience programs and developing storytelling of communication with the public.
