Based on a vision called the familiar difference, the space as well as the brand for SAME were designed to be simultaneously familiar, while entrancingly new. Sexy and chic while remaining true to its King West roots with a focus on black and white design, collage treatments of horizontal and vertical striping, and an “underground” look and feel, it’s a place that feels like a mesmerizing discovery.
Enter, and it becomes quite clear. Nothing will ever be the SAME.
