SAME Nightclub was borne from the idea that just because something is familiar, does not mean you’ve seen it before. Playing on the feeling of eerie déjà vu, it’s a building that had hosted a nightclub before, but needed a brand new identity.
Based on a vision called the familiar difference, the space as well as the brand for SAME were designed to be simultaneously familiar, while entrancingly new. Sexy and chic while remaining true to its King West roots with a focus on black and white design, collage treatments of horizontal and vertical striping, and an “underground” look and feel, it’s a place that feels like a mesmerizing discovery.
Enter, and it becomes quite clear. Nothing will ever be the SAME.
From their first weekend open in 2015, SAME experienced long lines of club-goers on a nightly basis. A favourite spot for locals and celebrity tourists alike, SAME has played to host to massive musical acts, world-renowned DJs, and a flurry of big name parties during NBA All Star weekend, as well as on a regular basis.