Who hasn't enjoyed the flavor of a Tic Tac? It’s a unique candy: you don't chew it; you don't bite it. It's impossible to leave it alone in your mouth without rolling it around nonstop.
We found out that it takes three minutes for a Tic Tac to dissolve and disappear, after rolling in it inside your mouth a million times.
Approach
For three minutes, playing with a Tic Tac, this little candy feels like it's on a roller coaster, in a pinball machine, at a skate park.
Results
We decided to illustrate those three situations in a modern and colorful way to communicate the fun sensation of having a Tic Tac in your mouth.
