Create a print advertisement series for a lovemark product or brand of your choice.
When explaining my affinity for Ben & Jerry's Ice Cream I explain that "Ben, Jerry, and I have been together since the fifth grade. They were my first boyfriends." I set out to create and ad that would reflect the idea of a relationship and the comforting role that ice cream has in many young peoples' lives, while maintaining the Ben & Jerry's brand which often utilizes humor.
The ads present Ben & Jerry's as companion and speaks to young adults through suggestive taglines.