Branding project assigned in class. A men's sock company that helps clean the oceans by using recycled plastic from the ocean.
The goal was to create a fun sock company with its own typeface. Turtles and socks both have intricate patterns, so the goal was to highlight the commonality between the two in the logo design.
In the end product, both socks and the turtle's shell pattern are present with a unique typeface created for the logo.