The International Concept Brand (ICB) is an international fashion brand that specializes in clothes for women with an astute sense of the world, melding classic style with an unmistakable edginess that results in an effortlessly cool look. Pivot created this promotional piece to support their Fall/Winter 2017 collection in a manner that reflected the overarching collection concept: “Midnight Winter Dream”.
Using the vernacular of theater to tie into the stage-based inspiration of the collection, Pivot wrote a play script and designed each element to convey the luxe but gritty feel of the brand. Pivot generated all the text, on top of making sure each design element conveyed the luxe but gritty-cool feel of the brand.
The cover received a 'draft' label to convey the collection's of-the-moment sensibility, while the interior is a mix of refined typography and hand-writing for an interactive and personal touch.
The final product is bound with heavy packing staples which bring in a rough, industrial feel to contrast the high gloss Chromolux paper stock. Images are given center stage to put a spotlight on the apparel, and overprinted with silver metallic text to create a cohesive texture and irreverent mood within the whole piece.
The piece was met with an enthusiastic reaction by the client, and used at events and shows throughout the season.