The series aimed to put a spotlight on 1980’s ball culture in a uniquely celebratory way, while also incorporating the largest regular transgender cast in American television history. The look of advertising should feel optimistic, colorful, uninhibited and aspirational.

To showcase the character’s vibrancy, attitude and authenticity through fashion photography.

The image seems larger than just one character and paired with the bold palate, becomes an iconic representation of the culture that we want to celebrate.