UNION designs manufactures and distributes hardware, primarily door handles; ELMES is a brand name used in the U.S. We received the brief that they wish to raise their brand recognition in the U.S. by creating a new corporate branding campaign, rather than via traditional product advertising.

Under the concept of “the ART”, we created that it takes very creative and fertile ground embraced by mother nature to incubate artistic products. To express this, we created images that explore lush islands where gentle animals gather in nature’s abundance, and we delight in finding them come across treasures of wild fruit (a gift from nature) or the company’s products (whose concepts are gifted from nature as well).

We were able to spread the idea that the ELMES brand creates artistic and inspirational products. ELMES is a creative company that sparks the imagination of architectural designers.