Client contacted the studio about the launch of four aspirational mist spray fragrances. The challenge was to portray all four in one Ad shot, and capture lightness and eye catching, simplicity, revealing the mist experience of these new fragrances; while maintaining the clients specific pink launch colours.
The in-house studio team came up with a splash cloud concept to unite these four fragrances as a unit --and designed it at the same time to combine this final shot to blend as one, and seamlessly with a former Ad campaign shot in-house for the client. We built a base for the' pond' and shot hundreds of liquid clouds to get the right effect.
This campaign was successfully launched internationally; with major launch events ( pre-covid) in Italy, London and internationally; the Ad appears in London shops, and as posters throughout the UK.