This campaign features emotionally engaging cases, examples of life-changing care provided by the University of Chicago Medicine. These full page four color print ads were placed in highly visible, back pages of the Chicago Tribune news section on Sundays. The campaign uses many outstanding cases to help the University of Chicago Medicine get the credit it deserves, a well-earned reputation as a leader at the Forefront of Medicine. Primary focus is on health care influencers with broader impact among consumers in the Chicago market.