This project called for a brand campaign and set of poster mailers developed for Indiana University's School of the Arts whose goal was to introduce incoming and potential freshmen from Northern Indiana and Chicago to the amenities, community, resources, and spirit of IUN's School of the Arts.

Referencing the kind of cutting edge artwork that the IUN School fosters, this double-sided and foldable poster design blends graphics, shapes, and patterns that quietly showcase works created by current and past student artists. In addition, the poster features collaged photos of select buildings and facilities that promise the scholarly, artistic, and living synthesis that students experience on campus.

The initial poster campaign was received so well by the client that they requested an expansion to include web, social media, and other printed materials featuring this design. Additionally, the design also succeeded in balancing a global brand language (Indiana University) and the IUN School's unique, creative identity.