FORMAT is a proposed publishing house specializing in experimental and conceptual publishing in the post-digital age. Its founding objectives are to probe the question of what makes a publication, to challenge conventional methods of consuming information and creating new reading experiences.
The imprint’s first publication ‘Scroll’ is a 33 ft long print reproduction of the publisher’s website. The scroll is an exploration of the idea of the infrathin (“inframince”), a concept coined by Duchamp that refers to the minute differences between experiences and perception; in this context, to demonstrate the differences between the digital and print reading experience. Publications in other formats include a T-shirt and a half-digital-half-print zine.
Publications in various unconventional formats create new reading experiences for the reader, heightening the audience's awareness of how we read and consume information.