The Falles of Valencia are in 2016 candidates for intangible heritage of humanity of UNESCO. Given the importance, in addition to announcing, it is necessary to refere about the historical origin of the festival and its creative activities, putting in value the cultural fact above the merely festive.
The historic origin of the festival is collecting wood old objetcts to be burned in the streets. The design proposal recreates this fact, posters bring together different old objects that symbolize different creative activities present at the popular festival, such as clothing workers, craftsmen, carpenters, writers; Or its playful and aesthetic aspects. Objects are integrated on typical scenes. The music, the Falla, the humor and the woman “fallera”.
The poster series is a renewal of the Falles classic image, from a conceptual perspective, and make visibility to their cultural value beyond the purely festive.
A poster in the streets as a “teaser” introduced the series with the phrase “With what material do we build the illusions?”, Generating curiosity and introducing the theme and meaning of the poster campaign:"the different activities as a matter of construction of the festival". The complete series consists of mupis, banners, posters of various formats and a strong media campaign. If Carpentry remnants and old junk were accumulated in their origin in a collective sum, at present the material put together to build the festival is the work of commissions and professionals of a good number of different technical and creative activities. Finally, the goal of this campaign has been achieved and the festival of the Fallas is officially an intangible heritage of humanity.