PROCESS/TASKS: Research, interviews, observation, conceptualization, actual glyph design (including letters, numerals, punctuation marks and symbols) and kerning of letter pairs.
VISION:
INDUSTRIOUS & ANTHONY D'ANGELO
Much like its muse, Industrious is defined by diligence, hard work and perseverance, skills that take impressive patience and dedication to master. A tall, lightweight, sans serif display typeface with fine details that set it apart from others, Industrious is distinct and memorable. Its tall x-height conveys the confidence and competence of a true professional; and its glyphs are precise and clean without flourishes to detract from its streamlined properties, yet driven, energetic and optimistic, just like the world-class PR pro and seasoned educator Industrious honors.