Intended to encourage viewers to visit a scientific sleuth exhibition on Albert Einstein, the poster must also communicate contributions by the scientist.

This poster juxtaposes both science and detective language as defined by the “Scientific Sleuth” exhibit theme. The concept is based on the idea of a scientific journal Einstein may have used. Scientific symbols and studies are utilized in conjunction with vintage detective materials to further express the theme of the exhibit.

Various topics Einstein explored during his career such as theory of relativity, equations, graphics, etc. are included to direct eye flow movement, integrate type and image, and create a communicative composition. The manila folder,tape, and stamped logo mark relate to the detective “sleuth” portion of the scientific sleuth exhibition. The tape feels as if it should be on a cold case file.

Imagery was mainly found in old library books to impress upon viewers a vintage aesthetic. Wavelength and wave particle duality graphic were found in Albert Beckhard’s 1962 biography “Albert Einstein”. The earth image representing theory of relativity was found on alberteinsteinsite.com. The tape texture was acquired from shuttershock.com .