To create a clean identity for a local cafe that played with imagery from the Pacific Northwest, as well as craft an interior, and collateral that is warm and inviting.

The client desired a type of heritage and pride for the Pacific Northwest. The brand inspires an attractive interplay between local photography and illustration.

The audience had a high acceptance of the brand. Press continues to sell out of her swag as her identity has become loyal's favorite. Press is located in a hard to reach location where previous coffee shops have failed. The new company is doing great and continues to grow from quarter to quarter.