To launch Talent Solutions, a talent sourcing and coaching platform from Manpower Group, we needed to find a breakthrough way to describe the services and benefits of working with them in a way that spoke to the personal growth each employee has the potential to feel in their career.
We wanted to approach this brief with people in mind as opposed to focusing on the service itself. Touting a major benefit like professional and personal growth, we wanted to bring that to life in an inspirational way. We chose butterfly wings as a way to represent that growth. We shot people in environment and rendered the wings on in post production.
The campaign was so well received by the client, they integrated the wings into their office buildings and materials - even creating a mural of butterfly wings for employees to take photos in front of. The creative made its way into various other pieces of the business in the Manpower Group organization and was translated into the business globally.