This is a current project I am developing to connect new users with the kindle paperwhite through airport reading lounges, on-flight programs, apps and novelty signage. Led by the insight "Books are kindling for connection,"
Novel Society is designed to connect lonely super-commuters to books and other travelers. "Novel Society" is a double entendre referencing not only a book club, but new friends and connections. The logo system can be changed to mirror the free ebook of the month.