Beginning with an organic, coffee-based body scrub, our client’s vision was to launch a premium line of body products that has strong appeal as a high-velocity consumer brand.

Tapping into their passion for creating brands with a strong culture and purpose, we collaborated with their team to help launch basd, a premium line of organic and cruelty-free body care products.

Working with their desire for a minimalist, industrial feel, we refined the brand’s proposition, crafted its messaging and created a playfully-sophisticated brand identity and packaging program.

The brand and products are expressed in a “cut-the-crap” ethos summarized by the cheeky tag line: “Good to Be Nakd” empowers people to be comfortable in their own skin.

We developed a bold identity and created a versatile visual vocabulary that expresses the brand’s confidence across all packaging and marketing collateral as they enter new markets across North America.